Mellows
Original Spec Brand | Full Brand Guideline | Brand Identity
Perfect for the homebody personality, Mellows is a lamp brand that walks away from elegance to embrace the casual and comfort.
Brand Application:
Behind the Scenes: There was consistent ideation throughout the whole journey as I had different styles in mind when figuring out which matched best with the brand. Aside from my own judgements, I received feedback from other designers to help guide me.
