MoodBites

Original Spec Brand | Brand Identity | Packaging | Mockups

MoodBites is a gummy brand where you eat your feelings to understand them. The aim was to not dwell much about being perfect and just letting go. This was a project I made to express my overwhelming emotions at times.

Behind the Scenes: At the start, I struggled with my logo the most as I felt my first version was too minimalistic. I came to stick with it when I decided to create characters for the brand because this was the perfect amount of stylization to make it stand out.